Presented by Creative Capital and South Jersey Cultural Alliance in partnership with the
New Jersey State Council on the Arts and sponsored by the
Thrive South Initiative of New Jersey Community Capital.

About the series

The Artist as Entrepreneur Series provides the business skills, tools and networking opportunities to artist so they may build financially healthy and sustainable careers.

Over the course of seven months, through two half-day workshops covering financial management and six evening skill-based workshops, you’ll gain insight and knowledge from other successful artists who have built and maintained viable careers.

During the Tuesday evening workshops, you’ll have the support of artist coaches Susan Schear and Chelsea Markowitz on-site, in addition to the evening’s instructors. The coaches will be available during the seven month period for private coaching and will be forming artists peer groups for ongoing support.

Special Offer – Sign-up for all 8 sessions and receive FREE, individual coaching on an ongoing basis during the entire seven month series! Susan Schear and Chelsea Markowitz will be available to help you become a part of a community of artists, assess your goals, and offer you the tools and resources to achieve them.

Register for All Eight Sessions Here

This program is presented by teaching artists of Creative Capital who support artists across the country through funding, counsel, and career development services. Since 2003, Creative Capital has worked with more than 18,000 artists who are enriching over 800 creative communities across the country.

This program series is inspired by and dedicated to Donald Ehman, recently retired Director of Artist Services at the New Jersey State Council on the Arts, who over decades has helped so many artists in New Jersey further their careers.


Who would benefit from this opportunity?

Through a workforce development grant, this program is offered to artists who want to increase their income by creating viable and sustainable careers. SJCA is committed to diversity in all its multiple forms, with artists of color especially encouraged to apply. Artists of all disciplines are eligible to participate in the program. Applicants should  generative artists, not interpretive for example: the composer as opposed to the violinist, the playwright as opposed to the actor. Artists can be from more than one discipline.


What you’ll take with you

  • A personalized plan of action based on your own identified goals for your art careers.
  • A road map for funding your work and revenue generation; including improving fundraising materials and working with partners building a base of individual contributors.
  • New perspectives on how to approach presenting and writing about your work for fundraising purposes.
  • An increased understanding of your personal and professional financial options.
  • A framework for deciding which opportunities to say yes or no to, and how to do so.
  • A new understanding of the value of your time, and how it relates to the pricing of your work.

Workshop Descriptions

Saturday, Half-Day Workshops: $20
Location: Kramer Hall, 30 Front Street, Hammonton, NJ

1. Funding Your Work: Revenue and Budgeting Led by Andrew Simonet

October 20th, 2018 11am-3pm
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This workshop combines nuts-andbolts strategies with a broad-based empowering approach for integrating fundraising into your creative practice. Appropriate for artists of all disciplines, this workshop will help you evaluate a wide variety of fundraising opportunities and will explain how to tap these valuable resources. Topics include applying for grants and residencies; fundraising from individuals; working with a fiscal sponsor; forming an advisory board; preparing the right materials for the right donors; making the tools of organizational fundraising efforts work for individual artists; partnerships with venues, donors and funders; and determining and communicating the real cost of your work.

2. Artist Finances: Models and Sustainability Led by Amy Smith

February 9th, 2019 11am-3pm
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Designed and led by a working artist with expertise in bookkeeping, budgeting, tax preparation, and financial management, this workshop will raise participants’ level of financial literacy regardless of their prior experience. The workshop is appropriate for individual artists working in any genre and at any point in their careers. Topics will include individual taxes for artists, segregating personal and artistic finances, budgeting for your life and your artistic projects (how to translate artistic narrative into line item budgets for funders), tips for tracking deductible expenses (what can artists write off?), how artists can get out of debt and start saving, a self-employment primer (answering the question “what’s my time worth?”), and whether and when to pursue forming a non-profit incorporation or other entity. Participants will leave the workshop with better financial management and planning skills, as well as a variety of useful tips, tools, and worksheets.


Tuesday Evening, Skill-Based Workshops: $10
Location: Kramer Hall, 30 Front Street, Hammonton, NJ

Include a networking dinner, webinar and a group discussion with the coaches

1. Values-Based Goal Setting

October 23rd, 2018 – 6pm to 8:30pm
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Setting goals and defining the values behind your art are often overlooked aspects of creative practice. By articulating your goals and aligning them with your guiding principles , you can ease many challenges in the business of your art.


2. Art Business Management

November 6th, 2018 – 6pm to 8:30pm
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Covers essential components of managing your practice; this includes managing relationships, hiring employees, contracts, negotiation, budgeting, cash flow, time management, space organization, marketing and business etiquette.


3. Designed Interdependence: DIY Residencies

January 15th, 2019 – 6pm to 8:30pm
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Provides a conceptual and practical overview of DIY, self-designed and directed artist residencies at non-traditional entities and venues; explores the idea of conceiving and proposing your own personalized artist residency that stresses the key values that artists specifically bring to the table as creative individuals, ( as opposed to simply the value of their art work ).


4. Social Media: How To Be Everywhere All The Time

March 5th, 2019 – 6pm to 8:30pm
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Explains the tools for using social media to communicate about your work and ideas; expand your audience, peer and professional network and create a deeper connection with the general public.


5. Web Site, Blog and Email Essentials

April 9th, 2019 – 6pm to 8:30pm
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An overview of the best practices for your web presence: including web site, blog, email marketing and other communications as well as case studies of artists who have established innovative and effective web presences.


6.  Grant Writing for Artists

May 14, 2019 – 6pm to 8:30pm
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Covers all aspects of grant writing for artists working in all disciplines with the goal of giving you the confidence you need and a clear road map when applying for grants. We will cover the essential elements of proposal writing, including the best ways to describe your work, create context and make a compelling case for funding.

About Our Presenting Partners

South Jersey Cultural Alliance

The South Jersey Cultural Alliance (SJCA)is a nonprofit organization serving artists and arts, history and cultural organizations in the eight southern counties of New Jersey.  SJCA supports a vital cultural community which, in turn, transforms the southern region’s individuals and communities by improving the quality of life.  SJCA provides leadership, networking opportunities, professional development, marketing, advocacy, technical assistance and other resources to over 100 cultural members. SJCA’s programs are sponsored and carried out in partnership with the New Jersey State Council on the Arts.


Thrive South Initiative at NJ Community Capital

THRIVE South Jersey deploys flexible, affordable capital and technical assistance to generate quality jobs and improve economic opportunities across a four-county area in South Jersey, including Cumberland, Gloucester, Salem, and Western Atlantic counties.  New Jersey Community Capital partnered with the Pascale Sykes Foundation in December 2014 to launch THRIVE, an economic initiative developed to address the challenges of poverty and unemployment in the targeted region as part of Pascale Syke’s South Jersey Strengthening Families Initiative. 


New Jersey State Council on the Arts

New Jersey State Council on the Arts supports, encourages, and fosters public interest in the arts; enlarges public and private resources devoted to the arts, promotes freedom of expression in the arts; and facilitates the inclusion of art in every public building. For artists, the State Arts Council provides fellowship grants, public art commissions, senior art show, folk art apprenticeships, Teaching Artists Training, and technical support and guidance.


Creative Capital

Creative Capital is a non-profit organization that supports innovative and adventurous artists across the country through project funding, mentorship and advisory services, and workshops. Our pioneering venture philanthropy model inspires a deep connection and commitment to artists and helps those working in all creative disciplines realize their visions and build sustainable practices.


Promotional Partners

Appel Farm Arts & Music Center

Appel Farm Arts & Music Center’s mission is to provide people of all ages, cultures and economic backgrounds with a supportive, cooperative environment in which to explore the fine and performing arts. Appel believes that the arts are an exciting and essential part of the learning process and that artistic talent is innate and waiting to be developed in every person. Appel Farm achieves its mission through on-site arts education programming, a world-renowned summer arts camp for children, outreach in schools and community-based partnerships. Appel Farm firmly believes that lives can be truly transformed through the arts!


Noyes Museum

The Noyes Museum of Art of Stockton University offers several locations in Southern New Jersey, providing access and support to the arts and artists of the region and beyond. A source of inspiration and enjoyment for enthusiasts of the arts, from residents of the community, students and faculty of the university, to visitors to the shore and Pine Barrens, the Noyes Museum serves the entire South Jersey area.


Perkins Center for the Arts

Perkins Center for the Arts strives to enrich lives, inspire learning, collaboration, interdisciplinary & intercultural experiences through the arts with programs and services which include: a conservatory of music, visual & performing arts classes, exhibitions, concerts, artist-led school residency programs, a scholarship and fee-based camp for urban and suburban youth, folklife center and community enrichment projects throughout South Jersey.



Chelsea Markowitz, SJCA Artist as Entrepreneur Series consultant, is the Founder of PROJECT: CMC, LLC and works with institutions, emerging artists and creative businesses to provide strategic support that develop programs and exhibitions to engage communities through arts and culture. She is the Curator of Exhibitions at Main Line Art Center in PA, Member of Emerging Arts Leaders: Philadelphia and Local Levo Philadelphia Chapter Leader. Her past appointments include the Philadelphia Museum of Art, The Bazemore Gallery and Baylin Artists Management.